US-based Freshworks Inc announces strategic partnership with TCS

Customer engagement software firm Freshworks Inc has announced a strategic partnership with Tata Consultancy Services (TCS) to jointly build and market new age marketing, sales, support, customer success and IT service management solutions on top of its cloud software offerings.

TCS will provide its global experience with extensive market presence and deep contextual knowledge of customer engagement, and digital offerings built on its Business 4.0 thought leadership framework. TCS' strength across industry domain is expected to enable Freshworks to provide enterprise customers with agile, automated, intelligent cloud solutions, said Freshworks.

“TCS brings deep customer relationships, multiple-domain expertise and modern thinking