Vi is We: Two yrs after merger Voda Idea integrates to create new identity

The relaunch, coming two years after the August 2018 merger of Vodafone and Idea Cellular, is to have a combined brand identity and advertising around it

Just when everyone had written Vodafone Idea off in India, its joint venture telecom business in the country has sent out a strong signal that it’s going to be around, possibly for years to come. At a virtual roundtable called to announce a strategic decision by Vodafone Idea, the telco, saddled with huge losses and high debt, launched a new brand identity for itself Monday morning. It's the final step in the biggest integration of two telecom brands, top executives said.

Addressing the media, Managing Director and Chief Executive Officer of Vodafone Idea Ravinder Takkar elaborated on the significance of