Video-sharing app Firework ramps up India operations to take on TikTok

Video sharing app Firework, which recently hogged the limelight with reports stating that internet giant Google is considering buying the firm, is ramping up its operations in India as it gears up to take on TikTok.
 
While the Silicon Valley-based startups has recently brought on board former AltBalaji COO Sunil Nair as its India CEO, it is also looking at investing around $20 million in its first leg of expansion plan in the country.
 
A large chunk of this investment would go towards building premium contents targeting the Indian users, Nair said. “At this point, we are not