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Vivo looks to raise the game in 2020 after capturing market share in 2019

Having registered a sharp increase in market share in 2019, the Chinese smartphone brand looks to raise the game

Topics
Vivo | Oppo | One Plus 5

T E Narasimhan  |  Chennai 

Part of the bouquet of smartphones from the Chinese smartphone company BBK that also owns Oppo, Realme and One Plus, Vivo is being groomed in the art of responsible branding. In a campaign launched earlier this month, the brand has its endorser Aamir Khan being taught the first lessons in developing a good phone-life balance by his son.

A busy dad, glued to his phone, while his wife and son wait at the dinner table, Aamir Khan is schooled in the etiquette of family life in the advertisement that has rapidly scaled the likeability charts on social media. For a brand that has thus far ...

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First Published: Thu, January 16 2020. 22:29 IST
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