Walmart's Myntra to host biggest fashion sale event of festive season

Myntra expects over 1.1 million first-time shoppers to shop for their festive needs during the event.

Walmart-owned fashion online fashion retailer Myntra said it is hosting its sale event ‘Big Fashion Festival’, between October 3 and 10. Early Access dates for Myntra Insiders, Myntra’s loyalty programme members, are October 1 and 2. The upcoming edition of Big Fashion Festival, will offer a selection from about 7000 brands, offering the largest-ever collection of about 10 lakh styles, making it one of the biggest fashion events in the country, this festive season.

The 8-day event offers a one-of-a-kind opportunity for shoppers to pick the latest designs and styles, especially ethnic wear, from popular brands like BIBA, W, Libas,