Want to grow your start-up? Here are 3 ways Facebook can help you do that

Engagement is probably one of the most important metrics to focus on, reports Tech in Asia

Given the fast evolving business landscape, social media platforms like Facebook have never been more important for start-ups to leverage on to achieve their goals. With an incredible reach of over one billion daily active users, it goes without saying that having a solid Facebook presence can help you engage fans and grow your business

We’ve shortlisted three essential factors to help you get the ball rolling.

1 Get the word out

Just having a Facebook page isn’t enough. You need to drive traffic to your page in order to connect with your audience. While there are plenty of options available, a good start could be by sending an email invitation to your current users and subscribers. Let them know about your Facebook page and encourage them to join.

2 Engage your users

Keeping your users happy and engaged is one of the most effective ways to grow your start-up organically – and you can do it for free on Facebook. But doing this would mean having a sound content strategy featuring user-centric content that matters to your audience. After all, content is king. These kind of active sharing certainly beats any paid advertising.

3 Know your users

The key to continued success is to understand your users and make sure that you’re building a product that they love. Apart from drawing in users, you’ll need to ensure that your content or product triggers some form of interest in them. This information can be easily gathered with Facebook Analytics for Apps.

Engagement is probably one of the most important metrics to focus on. Be it the number likes, comments, views, or shares,

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This is an excerpt from the article published on Tech In Asia. You can read the full article here