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We bet on startups catering to the middle of the pyramid: Arkam co-founders

In a Q&A, Bala Srinivasa and Rahul Chandra, explain why it is essential for any company today to service the Middle India market in the country's smaller towns in order to thrive

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Startups | startups in India | Indian companies

Namit Gupta  |  New Delhi 



Arkam Ventures
Arkam Ventures co-founders Bala Srinivasa (L) and Rahul Chandra.

Both are BITS Pilani graduates with additional qualifications from top-notch foreign universities. Both worked with two of the better-known in the ecosystem -- Rahul Chandra was with Helion ventures he co-founded, and Bala Srinivasa was with Kalaari Capital -- before starting Arkam Ventures in 2020. Their aim: to tap operating in tier-2 and smaller markets, catering to the consumers in the middle of the population pyramid. In an email interview with Namit Gupta, the co-founders and Jt MDs of the new VC company explain why they're betting on a segment many other venture firms see as a difficult, albeit lucrative market. Edited excerpts:

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First Published: Wed, October 19 2022. 18:19 IST

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