We want to create local media company, says Vice Asia Pacific chief

Across the world unscrupulous voices are being encouraged and we want to work against that false narrative, says Hosi Simon

Vice Media, the Brooklyn-headquartered digital media and broadcasting company launching in India, wants to create credible local content across platforms for the youth. Hosi Simon, chief executive of Vice (Asia Pacific), shares the road map with Arnab Dutta Edited excerpts

How different is the market here?

While many judge India’s market potential in terms of its size, it is a lazy way to judge the market. The numbers are interesting but its diverse culture makes India the most interesting market. Most of us are only scratching the surface. This offers a great opportunity to Vice. The media and content space