We will see disruption in CPG sector over next 20 years: DSG Consumer MD

Over the next 20 years, we expect to see more fragmentation in brands, said Shahdadpuri

Last week, DSG Consumer Partners closed its third fund at $65 million. Founder and Managing Director Deepak I Shahdadpuri tells Ranju Sarkar how the success of insurgent brands such as Veeba, Epigamia, Sleepy Owl and Eazydiner is encouraging other entrepreneurs to launch more of these. Edited excerpts:

You have been a pioneer in investing in the consumer space. How has the space evolved in India since you began doing so, both from a market perspective and from an investor’s?

We started in 2012 and raised Fund-I in 2013. We were the first VC (venture capital) fund to have 'consumer’ in our name.