Weak rural demand drags down FMCG sales in September, shows data

Bizom pointed out that rural sales were impacted in September due to excessive rainfall in some areas and weak rainfall in some other regions, thereby affecting agri yields and household incomes

Feeble demand in rural areas of the country has affected sales of fast-moving consumer goods (FMCG) in September as compared to August, which saw heavy stocking ahead of the festival season, according to the data of Bizom, a retail intelligence platform.

Sales in rural India fell 14.3 per cent while urban sales growth stood at 1.1 per cent in September as compared to the previous month.

Overall FMCG sales fell by 9.6 per cent in September as compared to August. Rural sales form 65-70 per cent of FMCG sales, according to Bizom. It pointed out rural sales were affected owing to excessive