What did it take Ashok Leyland to come up with a customised truck?

An important innovation in the automobile sector in recent years, albeit restricted to passenger vehicles including four- and two-wheelers, had been customisation

If someone asked you what's the relationship between a piping hot pizza and a long-haul truck you would probably be at a loss for words, but for Ashok Leyland Ltd’s (ALL’s) Chief Technology Officer (CTO) N Saravanan, the humble pizza was an inspiration that led to the launch of a customised truck on ALL’s modular business platform (MBP). The new AVTR trucks allow a customer to pick and choose the features he wants in his truck, which could go a long way in improving his operational economics. At the launch, the company said the new model will enable “faster turnaround