WhatsApp ad guides users, companies, govt on how to fight fake news mayhem

The ad campaign is part of WhatsApp's initiative to fight fake or motivated messages which have led to unfortunate incidents, such as lynching in some Indian states recently

In its bid to fight fake news on its platform, Facebook-owned instant messaging service WhatsApp issued an advertisementon July 10 listing out 10 tips to avoid the spread of false information and check the authenticity of information before sharing. The ad campaign is part of WhatsApp's initiative to fight fake or motivated messages that have led to unfortunate incidents in recent times, including lynching in some Indian states.

The instant messaging app would also be rolling out an update this week to allow users to distinguish between forwarded and original messages. This would help users double-check the facts of shared information