Why are major players not interested in selling baby diapers any longer?

The size of the organised baby diaper market in India is Rs 52.14 billion, with the year-on-year rate of growth pegged at 14%

Fifteen years after entering the baby diaper market, Godrej Consumer (GCPL) last week exited it, selling its popular Snuggy brand to Mumbai-based Nobel Hygiene. This is the third exit of a key player in a year and a half in the segment. 

In September 2017, Hindustan Unilever (HUL) divested its 50 per cent stake in joint venture Kimberly-Clark Lever, makers of the Huggies brand, 22 years after the joint venture was formed. Swedish company SCA, makers of the Libero brand, on the other hand, exited the market in early 2017, four years after entering it, saying it was unable to