Why Procter & Gamble is a slow mover in India

The multinational is focusing more on key markets like the US and China, with India contributing only 2% to its revenues

The world’s largest consumer goods company, Procter & Gamble (P&G), is slowing down in India. For the second straight year, the top line of P&G Home Products, the unlisted Indian arm of the global major, declined, touching Rs 4,891 crore in 2016-17. For the financial year ended March 31, 2016, P&G Home Products registered its first decline, with net sales of Rs 5,671 crore, according to data sourced from the Registrar of Companies (RoC).

The performance of the unlisted arm of P&G matters because it houses some of the latter’s key businesses in the country. These include detergents and shampoos,