Why this is an exciting time to build new consumer brands in India

Fireside Ventures founder says several investors are keen to participate in future investing rounds

Kanwaljit Singh, founder and managing partner, Fireside Ventures, announced the first close of his maiden fund at Rs 180 crore. In an interview with Ranju Sarkar he tells why it is a great time to build new consumer brands in India. Edited excerpts:

What’s the investment thesis for your fund? 

We believe there is a strong emerging opportunity for building consumer brands in India. Growth of channels  like modern trade and online players; increasing consumer aspirations for new products, brands and quality of the first-time entrepreneurs starting consumer businesses, all contribute to this inflection point. Brands such as Paper Boat, Fogg, iD