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Will ban on TikTok be the final straw that breaks its controversial run?

The video-sharing app is no stranger to controversy, and experts say that the ban is more likely a negotiation tactic between governments and it may do well to just wait and watch

Topics
TikTok | ByteDance | Chinese government

T E Narasimhan & Sai Ishwar  |  Chennai 



Tiktok has built a formidable reputation among brands and is sought after as much for its ability to keep the young hooked and entertained
Tiktok has built a formidable reputation among brands and is sought after as much for its ability to keep the young hooked and entertained

Cast out in a country that ranked as its biggest downloader (more than its parent nation, China) in the first quarter of the year, is facing its biggest crisis in a market that was never an easy ride. Can it make its way back from the cold?

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First Published: Tue, June 30 2020. 23:40 IST

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