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Will ban on TikTok be the final straw that breaks its controversial run?

The video-sharing app is no stranger to controversy, and experts say that the ban is more likely a negotiation tactic between governments and it may do well to just wait and watch

Tiktok has built a formidable reputation among brands and is sought after as much for its ability to keep the young hooked and entertained
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Tiktok has built a formidable reputation among brands and is sought after as much for its ability to keep the young hooked and entertained

T E NarasimhanSai Ishwar Chennai
Cast out in a country that ranked as its biggest downloader (more than its parent nation, China) in the first quarter of the year, TikTok is facing its biggest crisis in a market that was never an easy ride. Can it make its way back from the cold? 

Caught in the crossfire of a border conflict between India and China, the video-sharing app is no stranger to controversy, and experts say that the ban is more likely a negotiation tactic between governments and it may do well to just wait and watch. But the challenge this time around is different