 "Peter Betzel")
Two months after the launch of its first store in the country, Swedish furniture retail giant IKEA says it has seen some surprising behaviour from shoppers and is tweaking its business model. Peter Betzel, chief executive of IKEA India, speaks to Bibhu Ranjan Mishra & Alnoor Peermohamed. Edited excerpts:
You were running Germany, the biggest market for IKEA globally. What do you find different in India?
It (Germany) has been the largest (market) for us from a turnover perspective; we have 54 stores there. But, that country has only around 80 million people, as compared to the 1.3 billion
You were running Germany, the biggest market for IKEA globally. What do you find different in India?
It (Germany) has been the largest (market) for us from a turnover perspective; we have 54 stores there. But, that country has only around 80 million people, as compared to the 1.3 billion
