Wipro Consumer Care Ventures, the venture capital fund arm of Wipro Consumer Care & Lighting (WCCL), has invested an undisclosed amount in personal care start-up LetsShave.
The venture capital fund which has a pool size of Rs 200 crore will be deployed over the next three years with fresh investments in 4-5 start-ups each year.
“Our investment in LetsShave is in line with our strategy of leveraging emerging online opportunities targeting the millennials. We plan to increase our portfolio in innovative start-ups in consumer brands and consumer-tech domains both in India and South-East Asia,” said Sumit Keshan, Managing Partner, Wipro Consumer Care