With an eye on online shoppers. YouTube buys social commerce startup simsim

The simsim app serves as a platform to connect local businesses, influencers and customers. The company had raised $16 million in 2020

Online video sharing and social media platform YouTube is acquiring social commerce media startup simsim, cashing in on the emerging opportunity of the segment in India.

The financial details of the deal were not disclosed.

“As more and more shopping happens online, video has an important role in helping viewers discover new products and find expert advice they trust. Every day, people come to YouTube to compare products, watch reviews and find recommendations from their favorite creators. Today, we are taking another step to help viewers discover and buy products from local businesses: we have signed a definitive agreement to acquire simsim