With HDFC merger failing, Max Life wants to be a digital organisation

Max Life policies grew 18 per cent in 2018 after a growth of about 1.9 per cent in the preceding year

India’s insurance companies are finally coming of age. With the government’s renewed push on insuring citizens, Max Life Insurance is not only marching towards market dominance but is also in the process of reinventing its game.
 
The process perhaps started with a bid to merge with HDFC Life in August 2016, which would have created an insurance giant but even though the merger fell through due to the Insurance Regulatory and Development Authority of India’s reservations about the same. However, Max Life maintains that even though the merger would have been good for both entities, the company has become