Bengaluru-based LoveCycles, a women's menstrual health tracker, has raised Rs 5 crore in funding from Prime Venture Partners as it looks to expand its services in India. With majority of its 1.2 million monthly active users in international markets, the firm plans to introduce local language support and has launched its service in Hindi.
LoveCycles helps women keep track of their menstrual cycles, going beyond just helping them with predictions, but also offering up insights into their monthly cycles. Apart from building its technology platform, the firm works with a team of gynaecologists and other doctors to build intelligence into its app.
With six million downloads and users in over 190 countries, the Bengaluru-based firm that was founded in early 2012, has so far focused mostly on international markets to drive growth. The platform already supports 12 international languages, but with growing smartphone penetration in India is finally turning its focus homeward.
"We want to increasing our presence in India and enable women to manage their health better.
In India, women's health has been a much-neglected issue, particularly menstrual health that is still a taboo in various parts of the country," said John Paul, CEO and founder of LoveCycles, said in a statement.
Another feature the company has built in specifically keeping the Indian market in mind is multiple user profiles, as a lot of households have access to just one smartphone. LoveCycles, which prior to its funding served ads on its platform, is looking at alternate models of building a viable business. Currently it has no model to generate revenue.
"With smartphone and mobile internet growing, we're delighted to help bring this value to the Indian women, and over time expand into a comprehensive and personal health tracker," said Amit Somani, managing partner at Prime Venture Partners.
Going forward, apart from introducing new languages, LoveCycles will explore integrations with fitness tracking devices and other platforms in order to track more of a women's activities, enabling it to make smarter suggestions. Paul also envisions being able to collect enough data on women in the country to help the government with data on women's health in the country.