Wow! Momo investing Rs 42 cr to take second brand Wow! China across country

Company to set up 40 outlets of its fast food Indo-Chinese cuisine format in Kolkata, Mumbai, Chennai and Bengaluru initially

Wow! Momo, India’s largest food chain of momo delicacies, is set to launch its sister brand Wow! China, a fast food Indo-Chinese cuisine format and will be investing Rs 12 crore to set up 40 Wow! China outlets across Kolkata, Mumbai, Chennai and Bengaluru. Besides, another Rs 30 crore will be invested to set up an additional 100 more Wow! Momo outlets this fiscal year. 

The food services market in India is estimated to reach Rs 5.52 trillion by 2022 as per a recent FICCI and Technopak report. Also, of the food segments in this fast-growing market, Chinese cuisine forms the