 "WPP’s new CEO Mark Read")
Mark Read (pictured) is stepping out from the shadow of WPP founder Martin Sorrell as the advertising giant’s new chief executive officer, and he has a clear message: change is coming.
“There are no sacred cows,” Read said in an interview, shortly after WPP confirmed his appointment on Monday. In an unusually lengthy statement, Read promised renewal and a different style that would be “inclusive, respectful, collaborative, diverse” — a thinly-veiled criticism of the approach of his former boss, who earned a reputation as abrasive to downright bullying.
Read, who takes over with immediate effect, has no time to waste. The industry
