Xiaomi plans to focus on Rs 20,000-50,000 range in premium market

The Chinese company put its foot on the pedal in the 20K plus market by launching multiple phones under the Xiaomi brand name

Chinese giant Xiaomi is going for the premium segment with a view to grabbing market share in the Rs 20,000 to Rs 50,000  smart phone market as well as well having offerings up to Rs 70,000 where players like One Plus, Samsung, Vivo and Apple are key players.

“Two years ago, the Rs 20,000 plus smart phone market which is considered premium in India was very small. Out of every 100 phones sold, only 10 were above this price mark. However, in the last two years, it suddenly grew and we thought it was big enough for us to focus