Yachts, Audis and other luxuries on rent for social media-crazy millennials

Hype, a Bengaluru-based start-up offers anything from designer bags to chartered planes on lease to niche, wealthy customers whose lifestyles don't follow the larger economy curve

Why order a cab when you can ride an Audi R8? Or hunt for a deal on a hotel room in Goa, when you can have a whole yacht to yourself for the weekend? The fast-talking, selfie-clicking millenials, who have fat disposable incomes are finding new ways of upping those ‘likes’ on their social media profiles. Welcome to the world of luxury on rent, where starting from a designer bag to a chartered airplane everything can be leased and experienced.

Cashing in on this trend are start-ups such as HYPE, a luxury mobility enterprise based in Bengaluru. With a vision