Zee Entertainment looks to 'derisk business from broadcasting'

Having built network dominance, the broadcaster shifts focus to generating new revenue drivers

The Rs 66.5-billion Zee Entertainment Enterprises is on a roll. Last year, it dethroned Star to become India’s largest broadcaster by audience size on the back of its Hindi, Tamil and Marathi programming and the acquisition of Reliance’s Big TV. The Rs 110-billion Star India has occupied the top position for about 15 years. Zee’s film business has finally hit a sweet spot, bringing in an estimated 10 per cent of its top line this year. 

Secret Superstar, which grossed  Rs 9 billion worldwide (a bulk of it in China), Qareeb Qareeb Single and Sairat  are among the most profitable