The channel, which will go on-air on November 5, will be operated by Zee Learn Ltd, an 18-years old company that also runs a chain of pre-schools and K12 schools.
ZeeQ will target the 4-14 years old. As a pay channel, it will be available on digital cable and direct-to-home platforms.
While talking about the programming line up, Subhadarshi Tripathi, business head of the channel said, "We have acquired animated content for the 4-7 age group, most of which is Emmy Award winning content. While, for 7-14 year olds, we will have tailor-made locally produced content."
Punit Goenka, MD & CEO of Zee Entertainment Enterprises Ltd said, " ZEE as a group stands by its principle of improvement of human capital, and so is the initiative, ZeeQ."