Zomato enters video-streaming space, to bundle content with ads on platform

Come September 16, one can watch 3-to-15-minute long videos on the Zomato app, with the country’s oldest online food aggregator announcing a foray into over-the-top (OTT) space, starting with 18 original shows.

These short-format videos, which will be based on food, will be launched over a period of three months. The company has hired stand-up comedians and celebrity chefs like Sanjeev Kapoor, among others, for the shows. 

The food delivery platform’s OTT foray comes at a time when online marketplace Amazon is going big with Prime Video and Flipkart is working on its own content vertical.

According to sources in the company, Zomato,