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Zomato Gold has 1 million subscribers, but for investors it's not a feast

Sources said that Zomato has been told by investors that it has to make a host of internal changes, including doing a complete revamp of Gold before its next funding round

Zomato Gold
premium

Karan ChoudhuryNeha Alawadhi Bengaluru/New Delhi
The country’s oldest food tech and online restaurant discovery and food delivery portal Zomato’s premium subscription service, Gold, seems to be in trouble with its investors. 

According to sources in the know, major investors have indicated that Gold should either go through a major brand revamp or its operations should be gradually shut down.

Sources suggested that the investors want Gold to be exclusive invite only service, as originally envisioned, since it was targeted at high-end restaurants serving those who might already be their patrons. In its present form, they believe Gold is just being used by deal seekers and