Zomato, Swiggy face the ire of partners. Time to rethink value proposition?

Is it time for the aggregator brands to rethink their promise to their partners-be it restaurants, airlines and hotels and drivers?

It is a packed street, a line of bikes has taken over the pavement; stacked up on their seats are large black haversacks, a Zomato or a Swiggy logo leaping out for attention. Next to the bikes, a sea of young men crowd a row of poky dine-outs that are stretching themselves bare to cater to the long list of orders pouring in via the apps. Ask the restaurants and the universal answer is that the number of orders has doubled and even quadrupled for many since they hitched a ride on the aggregator apps. 

Yet, business is wearing