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Zydus Wellness gets a Complan boost, Sourav Ganguly's star power for brands

Over a year since the company acquired Complan, Glucon-D and Nycil, it is redrawing the marketing formula around its newly acquired brands

Topics
Zydus Wellness | Kraft Heinz Co | Heinz deal

Sohini Das  |  Mumbai 



brand world
Will the company reposition and refresh the new brands too? Arora does not foresee a revamp in the near future.

When chairman, Sharvil Patel, sealed the final deal with Heinz India in January last year, he knew he was bringing home much more than a portfolio of consumer products. His new acquisitions, Complan, Nycil and Glucon D had a relationship with consumers going back over 50 years and a legacy that cast a shadow well beyond the confines of their categories.

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First Published: Thu, March 12 2020. 23:25 IST

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