Brandworld

The rise of 'Brand' Minions: What makes them so popular and marketable?

The Minions have appealed to the masses since their debut in 2010. Watch the video to know what makes them so popular and how 'brand' Minions continues to grow >

Zydus Wellness gets a Complan boost, Sourav Ganguly's star power for brands

Over a year since the company acquired Complan, Glucon-D and Nycil, it is redrawing the marketing formula around its newly acquired brands

From GOQii to HealthifyMe, brands slog it out on the fitness track

By tweaking the product and finding a famous face to endorse it, brands are ratcheting up the numbers

Is India on the threshold of brand colonisation?

As another home-grown success sells internationally, Bharat Bambawale looks at what lies in store for Indian brands and the big lessons for marketers

Syska, Havells turn the light on personal grooming

Entry of lighting majors has largely seen personal care companies dominate the space