70% out-of-home TV viewing comes from sports, 10% from movies: BARC India

Sports-heavy weeks have had many restaurants/pubs/lounges showcasing channels airing matches

The Broadcast Audience Research Council (BARC India) recently launched its out of home (OOH) viewership measurement and has come out with some television viewing trends.

In the April-May period, of the total TV viewership coming from out of home, sports accounted for 70 per cent of viewership. This was followed by Movies with 10 per cent and Music with 8 per cent viewership. The trend is in line with the fact that these were sports-heavy weeks and thus saw many restaurants/pubs/lounges showcasing channels that were airing the matches. Data also shows that the viewership for sports genre was driven by channels