90 mn of 170 mn homes have moved to new tariff, 65 mn are on cable TV: TRAI

Indian TV industry shifted to the new tariff regime, under which choice of channel subscription rests with the consumer, on Feb 1

The Telecom Regulatory Authority of India (TRAI) has said that 90 million of the 1.7 billion TV homes have exercised their channel preferences to on-board the new tariff regime.

"The speed (of on-boarding) has increased as per our data and we expect the rest of the people to also register their choice of channels soon," Telecom Regulatory Authority of India (Trai) Chairman R S Sharma told PTI.

The Indian TV industry shifted to the new tariff regime from February 1. The new system puts the choice of channel subscription in the hands of the consumer, and brings transparency