BCCI media rights e-auction breaches Rs 50-bn mark; bid war intensifies

As the bidding for the media rights to the Board of Control for Cricket in India (BCCI) intensifies, the bid price has breached the Rs 50 billion mark. According to sources, the latest bid (in the round that concluded at 3 pm) was at Rs 54.88 billion. This marks a 42 per cent jump in the price that incumbent rights holder Star India was paying the BCCI for 2012-18 cycle (Rs 38.51 billion or Rs 430 million per match).

Three companies – Star India, Sony Pictures Network India (SPN) and Reliance Jio are currently embroiled in an intense bid war for