Cannes lifetime award caps Pandey brothers' ad journey

The brothers, who began their ad journey a decade apart from each other

Their collective experience in Indian advertising is almost 66 years, but Piyush and Prasoon Pandey, blood brothers and celebrated admen, wear their achievements lightly.

On Wednesday, the Cannes Adfest announced it would be conferring the lifetime achievement award, called the Lion of St Mark, on the two in the 2018 edition. This is a big honour considering that the Pandey brothers, aged 62 (Piyush) and 56 (Prasoon), will be the first Asians to receive it.

For Piyush, executive chairman and creative director, South Asia, Ogilvy & Mather, this will be a 'double honour'. He is the first from the WPP Group to