Chennai-based ChuChu TV Nursery Rhymes and Kids Songs, an online channel for pre-school kids became the biggest in this segment on YouTube with 17.5 million subscribers earlier this year.
Its eight channels offer four languages – Tamil, Spanish, French and Portuguese. Their total number of subscribers is over 25 million, up from 14.3 million last year, according to Vidooly, a video intelligence firm. It is now, after T-Series and SET India, the third most subscribed YouTube channel in India and among the 100 most subscribed globally.
Vinoth Chandar, co-founder, chief executive officer and creative director, explains: “Most of the numbers are from YouTube because Roku, Amazon or other platforms don’t give statistics.”