Civic activist and advertising industry veteran Gerson da Cunha dies at 92

Da Cunha, who started his career as a journalist working for the PTI after graduating in science and then jumped into advertising, was associated with a slew of platforms engaged in civic activism

Ad man Gerson da Cunha, a multi-faceted personality very passionate about civic activism in later years, died here on Friday. He was 92.

Da Cunha, who started his career as a journalist working for the Press Trust of India after graduating in science and then jumped into advertising, was associated with a slew of platforms engaged in civic activism, including AGNI (Action for Good Governance and Networking in India).

Mumbai First, a public-private partnership which had him as a governing board member, said it is deeply saddened by the passing away of Da Cunha. Senior journalist Rajdeep Sardesai recalled that Da Cunha