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Digital transactions up 52% in festival season, says report

PayU registered a record high of 8 million transactions on a single day on October 3

Digital Transactions
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Shivani Shinde
Strong sales on retail and e-commerce channels and massive pent-up demand resulted in consumer appetite rebound; PayU registered a record high of 8 million transactions on a single day on October 3.

Consumers comfortable shopping for large-ticket items online
• During the 2021 festival season, average spends increased 52%, while overall transactions handled by PayU increased 17%, compared with 2020

The toppers

• Maharashtra and Karnataka accounted for 24.5% and 14.8% of total spends processed, respectively
• Mumbai accounted for 20% of total spends this season
• Bengaluru for 13%
• Delhi for 7%
• Kolkata and Hyderabad approximately 5%
(Basis available data; location data not available for all

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First Published: Nov 22 2021 | 11:42 PM IST

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