Business Standard

Fan clubs remain key to Shah Rukh Khan-starrer Pathaan's marketing

The potency of Shah Rukh Khan's fandom has been on full display this week


Vanita Kohli-Khandekar Pune
Charlie Yerme, 29, is a video editor based out of Nagpur. He is also the president of ‘The Club SRK’, a city-based fan club devoted to Shah Rukh Khan. It was set up in 2013 to “celebrate sir’s movies,” said Yerme. The club started by screening Chennai Express and has screened several SRK films since, along with participating in charity.

“Pathaan (Khan’s latest release) came after a four-year gap. So we were very excited,” says Yerme. The club has been putting up posters, did a flash dance to promote the movie and booked an entire hall for the first day first

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Jan 28 2023 | 12:13 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to