 "Will #MeToo transform our public culture?")
For decades Gillette has been selling razors using the slogan “the best a man can get”. This week the Procter & Gamble-owned brand has adopted “the best a man can be” as part of a marketing campaign meant to challenge toxic masculinity.
Explicitly aligning itself with the #metoo movement, the message is that men have to change if we want to end sexual harassment, bullying and domestic violence.
The campaign’s centrepiece, a 108-second “short film”, has divided opinion. Among those to declare their contempt for Gillette’s “virtue signalling” is the British television presenter Piers Morgan, who
