Glued to idiot box! 46 mn viewers to be hooked to free TV by 2020: Report

Consumption of content on mobile also expected to see a significant rise

According to research firm EY, free TV viewership (or viewership of free-to-air channels) in India is set to grow exponentially, reaching 46 million households by 2020. In its report titled 'India's Free TV - A game changing opportunity' the firm adds that this viewership will be in addition to the consumption of content on mobile handsets. In 2016, this number stood at 30 million.

An increase in the number of free-to-air (FTA) channels has led to the significant rise in the viewership of certain genres, including Hindi GEC, Hindi movies and, primarily, the Hindi news genre, in which FTA channels now command