Hospitals rework Covid-19 narrative as pandemic takes toll on trust, biz

Trust is running low and the big chains, Max, Apollo, Fortis and others are keen to retune the pitch with new services

Given the scale of the pandemic, the fear of going to a hospital is high as is the outrage over their pricing methods
Premium

Given the scale of the pandemic, the fear of going to a hospital is high as is the outrage over their pricing methods

Sohini Das Mumbai
The Coronavirus has pinned all of the country’s healthcare system on the ropes, but its impact on private hospital chains has been particularly bruising. Caught in a storm of regulations on the one hand and shrinking business on the other, as patient footfalls decline and routine consultations come to a halt, the hospitals also face charges of inflated pricing and callous care. Trust is running low and the big chains, Max, Apollo, Fortis and others are keen to retune the pitch with new services, online consultations and an aggressive social media engagement policy.

The chains are hoping to shore up

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Jun 23 2020 | 9:46 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com