How plastic makers are fighting an image crisis: All you need to know

Banned in Maharashtra and under attack in several states, the plastic industry has taken the digital route to lobby its case with customers and governments

At a time when plastic is being universally reviled , its makers are taking a leaf out of the book of their strongest detractors to clear its name. On Instagram and on Facebook, in the run-up to the ban in Maharashtra and in the days since, there are a bunch of posts pushing pro-plastic messages. ‘Tobacco causes cancer. PET doesn’t’ says one; ‘Some plastics are born to care’ says another. 

Plastic manufacturers, associations and some anonymous handles whose industry affiliations are deftly masked are raising their voice against what they see a collective effort to besmirch the name of their product.