You are here: Home » Current Affairs » News » National
Business Standard

How start-ups are spotting unhappy consumers and addressing their needs

These start-ups spot the unhappy consumer through digital means and then leveraging the latest digital technologies

Business Standard 

start ups, apps, mobiles
Several start-ups have started mushrooming to address unmet consumer desires

Indian consumers are evolving rapidly, sharing more information and becoming more demanding, at the same time, several have started mushrooming to address unmet consumer desires, states EY’s latest report Incumbents to disruptors: Adopting the start-up culture for innovation. These spot the unhappy consumer through digital means and then leveraging the latest digital technologies, such as data analytics, address their needs.

chart



chart

First Published: Fri, March 27 2020. 01:09 IST
RECOMMENDED FOR YOU