IHCL's Taj is the strongest hotel brand globally in 2021: Brand Finance

In 2021, Hilton, Hyatt & Holiday Inn are the most valuable brands in the hotel industry

Premium Indian hotel brand Taj Hotels has emerged as the strongest brand in the global hotels industry in 2021. As per the latest report by the UK-based brand valuation consultancy Brand Finance, Taj beat some of the most coveted names in the industry like Hilton, Shangri-La and Marroitt to top the chart of strongest brands this year.

Taj, a brand owned by Mumbai-headquartered Indian Hotels Company, scored 89.3 out of 100, USA’s Premier Inn followed with a score of 88.9. Two hotel brands from Spain – Melia and NH Hotel Group – grabbed the third and fourth spot, while Hong