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The country’s top advertisers are evaluating their digital media plans following the Facebook data leak that surfaced last week. Media planners and buyers said they would wait for the safeguards, outlined by Facebook Chief Executive Officer (CEO) Mark Zuckerberg, to be implemented, following the scandal involving British firm Cambridge Analytica.
Global majors such as internet browser Mozilla, Germany’s Commerzbank, and sound system company Sonos have pulled out advertisements from the social media platform.
India is Facebook’s largest market with 250 million active monthly users. It is also a large advertising and marketing platform for companies. Along with Google,
Global majors such as internet browser Mozilla, Germany’s Commerzbank, and sound system company Sonos have pulled out advertisements from the social media platform.
India is Facebook’s largest market with 250 million active monthly users. It is also a large advertising and marketing platform for companies. Along with Google,
