Indians watching more TV amid lockdown, viewership up by 6%: BARC data

With updates about the outbreak being tracked widely by the national and state media, there was an increase in news consumption on TV, with a 57 per cent rise in impressions, it said.

Amid nationwide lockdown to prevent the spread of Covid-19, Indians are watching more TV and with the smartphone, according to data released by Broadcast Audience Research Council (BARC) on Friday.

For the week between March 14 to March 20, there was a 6 per cent increase in the reach of the television, while the average time per user went up by 2 per cent, BARC India said in a statement.

The nation went into lockdown on March 25, but a lot of states like Maharashtra, Kerala had gone into the lockdown mode days ahead as well.

The data also pointed out that Prime