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Snacks vanished in lockdown but India's biscuit market was happily munching

Unibic India's chief executive officer (CEO) Srini Vudayagiri attributes the surge in growth rate in April-May to pantry loading as well as increase in in-home consumption

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The country’s top three biscuit players, including Parle, Britannia and ITC, have seen at least a 300-500 basis-point improvement in volume sales in April-May

Viveat Susan Pinto Mumbai

4 min read Last Updated : Jun 15 2020 | 7:20 AM IST

With most snacks disappearing from the market during the lockdown, biscuits have turned out to be the preferred choice for consumers. The organised biscuit market in India – valued at Rs 37,000 crore in size – grew at double the rate of growth in April-May against pre-Covid levels as people stocked up during the lockdown.

Multiple industry executives and analysts reveal that from the levels of about 7-8 per cent in terms of growth rate seen before the lockdown, the organised market surged to levels of about 12-15 per cent in April-May.

This growth rate is likely to taper off

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