 "TRP, tv news channels, viewership, media, entertainment, OTT, BARC")
Move over women, men have taken over the television.
In 2020, among TV viewing households, more than 56 per cent Indian men controlled the television remote control during prime time (7 pm to 11 pm) on weekdays. This is exactly twice the number in 2012 (see charts).
In 197 million, primarily single-TV homes, it was men who decided what will play on TV during prime time. This flies straight in the face of the popular notion that women are the main viewers of TV in prime time – the axiom that decided the fate of the Rs 32,000 crore advertisers spent on television.
